Small idea was created with the philosophy that children's wardrobe should be an expression of style that is as individual as the child. Our clothes designs are built upon the concept of fun and quirky, bold and comfort for infants and children up to age 4.

To make your shopping experience more complete, Small Idea is constantly on a look-out for opportunities to be able to offer a variety of infant- & toddler-related products like books, art & craft kits and fun toys!

In 2005, Small Idea took on the license to design, manufacture and distribute SESAME STREET apparels for children age 3 to 14 in Singapore. Due to new commitments, we have decided to discontinue carrying the license.

Howvever, we are looking into expanding into our own range of kidswear as well as improving on our web services in the near future!

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