Small Idea, a Singapore-grown brand, was created with the philosophy that children's wardrobe should be an expression of style that is as individual as the child. Our clothes designs are built upon the concept of fun and quirky, bold and comfort for infants and children up to 4 years.

To make your shopping experience more complete, Small Idea hopes to able to offer a wider range of infant-& toddler-related products like books, art & craft kits and fun toys!

We are currently looking into expanding into our own range of kidswear as well as improving on our web services in the near future!

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